Importance of E- commerce platforms in today’s era & the need to put FMCG goods over it

In the emerging global economy, e- commerce has increasingly become a vital component of business strategy & a solid catalyst for economic development. From start- ups to small & medium sized businesses, there are a large number of companies that benefit from their online store, by selling their own products & services. With so many people making their purchases online, it is the fastest-growing retail market.

We the pioneer of spices industry stepped the digital era for following reasons:

 

1. Bridging the gap between E – commerce and FMCG-

The bridging of communication gap between the two is done by simultaneously carrying out both the online & offline mode promotional activities so that no segment remains un-targeted.It has now become important for all players to carefully analyse the effectiveness of the mode through which they are going to communicate about the brand.

 

2. Customer satisfaction-

The competition among the top players in the spice industry is always at its peak because of offering homogenous products & no barrier to enter the industry. As the world continues to expand in technology, it becomes important for all the players to come up with the best and continue being consumers’ first priority.

 

3. Effect after pandemic-

While the pandemic hit all the industries, some of them such as FMCG, health sector were still at its peak. The industries witnessed high demand for their products through online platforms. Every player started rethinking upon their strategy for both online & offline mode simultaneously as consumers started demanding richer experiences & greater convenience.This all made the spice industry gradually start strategizing & building a network of trusted e-commerce partners who could list their catalogue of products online & allowing them to create a presence there.

 

4. Promotional strategy-

The promotional strategy of every industry changes in parallel to shift in consumer taste & preferences.The traditional method where brands had one way communication was taken over by interactive advertising that had high involvement of consumers.The world has come so far from advertisements on billboards to your personal screen.

From shopping for electronic items to small packets, e-commerce has broadened horizons & given a platform to list up products even for the unorganized sector. Badshah masala promises to bring new flavors & tastes in your life.